Kathryn Aragon
B2B Growth Consultant
Whether you write for your own blog or submit articles as guest posts, formatting an article in advance saves tons of time. Here's how to format an article the right. In today's video, I …
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“The casual conversational tone of a blog is what makes it particularly dangerous.” - Daniel B. Beaulieu, The Accidental Entrepreneur Blogging is a paradox for writers, a kind of thinking out loud on …
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There’s a new catch-word being tossed around by marketers: transparency. According to Neil Patel, it the “new marketing.” According to James Sherer, it’s a “content opportunity.” I’m not alone in …
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As a content marketer, your goals may be different than for other marketing tasks. Engagement, traffic, brand loyalty. Got it. But what about helping you sell more products? How do you integrate …
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A few weeks ago, Chris Brogan announced that he’s turning off blog comments on his site. This comes a few months after Copyblogger did the same thing. And, of course, a few years after Seth Godin, …
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I recently celebrated my one-year anniversary managing the Crazy Egg blog. No dinner and roses, though. For this anniversary, I did a thorough review of the numbers. As with all marketing, a blog …
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