Kathryn Aragon
B2B Growth Consultant
Content creation is only half the game. Unless you actively distribute your content, it won’t generate views or shares. Which is probably why influencer marketing has become today’s go-to …
Continue Reading about How to Influence Influencers to Share Your Content (5 Easy Tips) →
How do you help your business grow? By increasing awareness of it. When customers know about your business, they are more inclined to shop there — especially if others they know have had a great …
Continue Reading about Branding vs. SEO: Marrying 2 Tactics for Great Traffic & Reach →
When everyone's zigging, the only way to stand out is to zag. And when everyone and their cat are publishing every day, you'll do well to create less content. Don't get me wrong. I still believe in …
Continue Reading about To Get More from Your Content, Relax (Less Is Often More) →
There are two things that everyone should know by now about dishonest marketing: In spite of those two facts, a surprising number of legitimate companies walk the narrow line between what is and …
Continue Reading about 5 Shady Marketing Tactics to Avoid (& Better Alternatives) →
When you’ve worked hard to develop a brand—from powerful, persuasive content to proprietary systems—it can hurt when someone else takes the credit or enjoys the benefits. That’s essentially what …
Continue Reading about How to Handle Brand Infringement (What You Don’t Know CAN Hurt!) →
“I don’t have to read any of your writing to know it’s all shit!” via GIPHY This is how one of my writing professors introduced himself on the first day of class. Unfortunately, it’s as true in …
Continue Reading about How to Instantly Improve Your Writing (7 Rules and 3 Case Studies) →
