Kathryn Aragon
B2B Growth Consultant
LinkedIn hashtags are a smart and effective way of categorizing content. They save people from wading through loads of results that may not be directly related to a search. Take this search for …
Continue Reading about LinkedIn Hashtags: 7 Tips for Maximizing Reach →
Over the last decade, blogging has proven to be one of the most effective ways to build your personal brand and be heard. However, now that the blogging sphere has exploded with all kinds of blogs, …
Continue Reading about 3 Blogging Tools &10 Blogging Checklists Every Blogger Needs →
Content marketing is a valuable tool for marketers. If you execute it correctly, your prospects will seek your business out. That’s half the battle won for you, with no pushy sales tactics …
Continue Reading about Influencer Marketing: Should You Hire an Influencer? →
You can publish content all day long, but if no one knows it's there... Crickets. Nothing. No traffic. No engagement. No impact. But it's not as hard as you might think to get eyeballs on …
Continue Reading about How to Make Your Content Discoverable (& Boost Its Impact) →
In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9% felt it makes their life easier. Fast-forward to …
Continue Reading about Social Media Overload? 3 Tips to Regain Control →
The argument for longform content has been around long enough, most content marketers don't question it. The assumption is LONG = GREAT. But is it? If 2,000-word content delivers the results you …
Continue Reading about Longform Content: How It Impacts Engagement, SEO & Conversion [Infographic] →
