Kathryn Aragon
B2B Growth Consultant
Facebook's recent algorithm change rocked the marketing world… But it shouldn't have. Engagement and community have always been important for driving business. And on the social web, they're your …
Continue Reading about Want to Grow Your Business? The #1 Tool to Get Started →
What was the most impressive content in 2014? Here are the pieces that caught my attention and why they stand out in a sea of content. 1. Raising the bar for all content The 17th Surgery, by Eric …
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A few weeks ago, we talked about 5 ways story can help your marketing. Today, I’d like to focus on 4 types of marketing stories that are particularly effective for connecting with and building …
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Not long ago, I published an article that took issue with "story" in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into …
Email marketing continues to be one of the best ways to engage your best prospects, nurture relationship, and drive sales. So why wouldn't you take a few extra minutes to make sure your email is …
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When it comes to marketing, it doesn't matter what you're trying to achieve, customer engagement is probably key. Want more traffic? Engage visitors with a well-written, informative …
Continue Reading about Customer Engagement, A Lesson from Zappos →
