Kathryn Aragon
B2B Growth Consultant
A content strategy is a simple plan for achieving the goals and growth metrics your content program is responsible for. It sounds complicated, but after 20 years as a content strategist, I can assure …
Continue Reading about Content Strategy: Here’s a Simple Plan that Just Works →
Marketing has been getting harder. Have you noticed? I started seeing early signs of this shift about seven years ago. I watched it accelerate during the pandemic. And I see no signs it will …
Continue Reading about Digital Maturity: Marketing Has Come of Age & That Changes Everything →
We’re experiencing a perfect storm in marketing and sales. It’s affecting every industry and will change the future of marketing. If that sounds like an exaggeration, bear with me. I’ve …
Continue Reading about The Perfect Storm: Rethinking Marketing in a Brave New World →
My husband said something last night that caught my attention: “Technology was supposed to make life easier. But instead, it’s made everything more complicated.” I couldn’t agree more. Particularly if …
Continue Reading about Is Marketing Technology Helping or Hurting Your Business? →
Think about your marketing for a moment. Yes, all of it. The landing pages, the ads, the blog posts, the brochures… all of it. It’s probably digital—we’ve all made the transition from print to …
When you’re new to digital marketing, you generally start by learning the “rules.” But it doesn’t take long to realize that for every rule, there’s an equal and opposite one claiming the same …
Continue Reading about You Should Test That! (A Conversion Book Review) →
