Kathryn Aragon
B2B Growth Consultant
For the best ROI on your marketing, get to know your ideal prospect One of the most important elements of a successful marketing campaign isn’t what you say but who you say it to. This applies to …
Continue Reading about Do You Know Who Your Ideal Prospect Is? →
Ever wonder what books are on top marketers’ bookshelves? Here’s a list of the books I turn to when I’m needing inspiration or guidance. Marketing is a big subject, I know. With that in mind, I’ve …
Continue Reading about My Top 10 Favorite Marketing Books — And Why I Have Them on My Bookshelf →
In direct response, we’ve been taught that copy is king. These days, visuals and layout make a big difference as well. Yes, people will read long copy if they’re interested in buying. But we’re …
Continue Reading about Direct Response: 3 Elements that Make a Package Sing →
