In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9% felt it makes their life easier. Fast-forward to today. Worldwide, 3.5 billion people use social media. In the U.S., 79% percent of people have at least one social media profile. Clearly, it’s useful. But more and more, marketers […]
11 Ways to Create High-Value Fans and Followers
You may or may not have heard about it. There was a mix-up at Nutella a few weeks ago that resulted in a cease-and-desist letter being sent to their biggest fan. Big mistake. Fortunately, the folks at Nutella realized what they had done and fixed it before it generated too much bad press. So no, […]
Digital Marketing: What to Expect in 2013
What can you expect for your digital marketing in 2013? Here’s my take on the trends…
12 Tips for Successful Marketing Campaigns
If you run marketing campaigns for your business, you know what a challenge it can be to keep all your projects on target and on schedule. But it’s not something you can just “wing it” on and expect to see results. Here are 12 tips that can help you plan and manage a successful campaign. […]
Anatomy of a Marketing Campaign
Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You can’t help but wonder: Did Google release a new update? Did you choose the wrong headline? The truth […]
Marketing Has Changed: Are You Keeping Up?
Marketing used to be interruption-style communications: people yelling on the street corner, print ads, radio and TV spots, direct mail, you name it. Its goal was to scream, “Look at me!” so the consumer would pay attention. But there was madness in this method. Each successive ad had to outdo anything that came before it. […]
The 4 Cs of New Marketing
Marketing has changed. More importantly, it’s continuing to change at an accelerated pace. These aren’t slight changes that require a small adjustment on your part. They’re massive technological changes that are radically altering the way we interact, buy things, even think about things. As a result, if you want results from your marketing, you need […]
The Bottom Line in Email Marketing
Maybe you’ve heard rumors that email marketing is dead. I’m not sure how these rumors get started. Possibly it’s by email marketers who are trying to reduce competition in their readers’ inboxes. Email marketing is far from dead. Just as direct mail isn’t dead. Nor advertising on TV and radio.
No Need to Yell at Your Online Visitors
In the days before computers, if you wanted to sell something, direct response was your best bet. It didn’t matter what your media was — ad, radio spot, television commercial, or sales letter — to get response, you had to, well, yell. First, you’d catch people’s attention. Then you’d build interest, stir desire, and finally, […]
Does Your Website Drive Traffic — Away?
These days, it seems that no business can succeed without a website. But let’s be honest: Having no website may be better than having a bad one. You heard me right: A website that doesn’t attact your ideal customers may actually drive them away. So it’s worth the time and effort to build a strong […]
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