Kathryn Aragon
Marketing for SaaS and Services
Are you focusing more on your content marketing strategy this year? You aren’t alone. According to the Content Marketing Institute, 73 percent of B2C marketers expect to produce more original …
Continue Reading about 6 Content Marketing Tips for Ecommerce (to Crush the Competition) →
“Quality content” is a moving target. Every year, what we define as quality changes, sometimes in small, barely noticeable ways and sometimes in big, foundational ways. Regardless of the trends, for …
Continue Reading about Top Content from 2016 (& My Picks for the Best) →
Just like your upset stomach spews useless poisons from your system, so will readers reject your content if it turns out to be used garbage. Instead, do readers a favor and increase your engagement …
Continue Reading about Death to Content Vomit! How to Make Sure You Aren’t Just Spewing Content →
Of all the types of content you can create, one of the most challenging is newsjacking. Why? Because as easy as it sounds, it takes a lot of skill to get it right. You have to be paying attention to …
Continue Reading about The Art of Newsjacking: 5 Ways to Tap the News for New Content →
