Kathryn Aragon
B2B Growth Consultant
When everyone's zigging, the only way to stand out is to zag. And when everyone and their cat are publishing every day, you'll do well to create less content. Don't get me wrong. I still believe in …
Continue Reading about To Get More from Your Content, Relax (Less Is Often More) →
Get all the traffic you want — but if you don't convert it, your business won't grow. That being the case, it doesn't matter what type of business you run, your #1 job is converting visitors into …
Continue Reading about CRO Hacks: 46 Tips for Getting Peak eCommerce Results [Infographic] →
Facebook's recent algorithm change rocked the marketing world… But it shouldn't have. Engagement and community have always been important for driving business. And on the social web, they're your …
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I know, I know... We've been saying video is THE THING for years now. But as content marketing matures, it definitely needs to be part of your content mix. People don't read as much as they used to. …
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Content has always been a strategy of engaging people's hearts and minds before trying to sell to them. What's always changing is how we do that. Fortunately, though, there are some foundational …
Continue Reading about 6 Strategies for Viral and Evergreen Content [Webinar Recording] →
There’s been a lot of talk lately about how social media platforms were designed to be addictive. The focus is primarily about how devious that was, how the designers and programmers were out to …
Continue Reading about Is Your Content Addictive? A New Mandate for Better Content →
