Kathryn Aragon
Marketing for SaaS and Services
You've heard of content shock. And you've seen the results... Like lower engagement in social media, fewer comments, and lower click-through. So it's important to ask: Does blogging still …
Continue Reading about Does Blogging Still Work in 2019? [Infographic] →
Last week, we talked about the definition of engagement—being so “in sync” with your followers that you consistently deliver value and delight your audience. The key is this: Your customers—not …
Continue Reading about 3 Business Blogs That Are Doing Engagement Right →
I just had my 2-year anniversary as Managing Editor of the Crazy Egg blog. In celebration, I recently took my annual “deep dive” into the numbers. This year, the number I’m most pleased with is the …
Continue Reading about How I Grew Crazy Egg Subscriptions 5-Fold in 2 Years →
What’s the first thing people see when looking at your blog? The titles of your articles, right? So it goes without saying, your titles are critical to attracting readers and getting your content …
Continue Reading about The Best and Worst Headlines for Blog Posts and Other Content →
You’ve probably heard that guest blogging is a powerful traffic-building strategy. But traffic isn’t the only reason to start publishing on other blogs. Getting your name on big-name blogs gives …
Continue Reading about 12 Commonsense Rules for Scoring Big as a Guest Blogger →
