Content Meets Conversion
You’ve heard of content shock. And you’ve seen the results… Like lower engagement in social media, fewer comments, and lower click-through. So it’s important to ask: Does blogging still work? Is it worth the time and effort it takes to do it well? The truth is… Content marketing (and that includes blogging) has always worked. […]
Last week, we talked about the definition of engagement—being so “in sync” with your followers that you consistently deliver value and delight your audience. The key is this: Your customers—not you—do the measuring. We’re now at a point where content marketing is an accepted part of the marketing plan. Trouble is, most brands define success […]
I just had my 2-year anniversary as Managing Editor of the Crazy Egg blog. In celebration, I recently took my annual “deep dive” into the numbers. This year, the number I’m most pleased with is the subscription rate. In 2013, we had 1908 subscribers. In 2014, that number rose to 5,075. Today, we have 10,947. […]
It’s that deep sigh you give when you look to your left. And then you look to your right. And then you realize that you aren’t running the race with just one or two competitors anymore. The little secret you had, the trendy, forward-thinking nugget of marketing wisdom you were using to slice and dice […]
So you run a business blog. Congrats! You’re no longer just a business. You’re a publisher too. As such, you have some responsibilities to your followers. You need to publish regulary (or at least somewhat regularly). You need to provide high-quality content. And you need to integrate some smart business strategies that allow you to benefit […]
You’ve invested your time and money into creating a blog. You worked hard to write several posts. You expected to see dozens or even hundreds of comments by now… But that’s just not happening. What can the reasons be? The Three Crucial Steps Imagine your average visitor. What are the key steps leading him/her to […]
What’s the first thing people see when looking at your blog? The titles of your articles, right? So it goes without saying, your titles are critical to attracting readers and getting your content shared. Scrounge around the Internet, and you’ll find lists of headline hacks, templates for “proven” blog titles. But be careful. Most of […]
You’ve probably heard that guest blogging is a powerful traffic-building strategy. But traffic isn’t the only reason to start publishing on other blogs. Getting your name on big-name blogs gives you: Name recognition. Credibility as an expert in your field. More opt-ins to your list. More visibility in your community. So what’s holding you back? […]
