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Does Blogging Still Work in 2019? [Infographic]

January 14, 2019 By Kathryn Aragon

You’ve heard of content shock. And you’ve seen the results… Like lower engagement in social media, fewer comments, and lower click-through. So it’s important to ask: Does blogging still work? Is it worth the time and effort it takes to do it well? The truth is… Content marketing (and that includes blogging) has always worked. […]

Filed Under: Uncategorized Tagged With: business blogging

3 Business Blogs That Are Doing Engagement Right

April 27, 2015 By Kathryn Aragon

Last week, we talked about the definition of engagement—being so “in sync” with your followers that you consistently deliver value and delight your audience. The key is this: Your customers—not you—do the measuring. We’re now at a point where content marketing is an accepted part of the marketing plan. Trouble is, most brands define success […]

Filed Under: Uncategorized Tagged With: business blogging, engagement

How I Grew Crazy Egg Subscriptions 5-Fold in 2 Years

April 13, 2015 By Kathryn Aragon

I just had my 2-year anniversary as Managing Editor of the Crazy Egg blog. In celebration, I recently took my annual “deep dive” into the numbers. This year, the number I’m most pleased with is the subscription rate. In 2013, we had 1908 subscribers. In 2014, that number rose to 5,075. Today, we have 10,947. […]

Filed Under: Uncategorized Tagged With: Blogging, business blogging, optin form, subscriptions

Set Your Content Marketing Strategy to Avoid Content Shock

December 1, 2014 By Guest Writer

It’s that deep sigh you give when you look to your left. And then you look to your right. And then you realize that you aren’t running the race with just one or two competitors anymore. The little secret you had, the trendy, forward-thinking nugget of marketing wisdom you were using to slice and dice […]

Filed Under: Uncategorized Tagged With: business blogging, content creation, content marketing

Why No One Comments on Your Blog and What to Do about It

September 1, 2014 By Guest Writer

You’ve invested your time and money into creating a blog. You worked hard to write several posts. You expected to see dozens or even hundreds of comments by now… But that’s just not happening.  What can the reasons be? The Three Crucial Steps Imagine your average visitor. What are the key steps leading him/her to […]

Filed Under: Uncategorized Tagged With: blogging for business, business blogging, content marketing, engagement

The Best and Worst Headlines for Blog Posts and Other Content

March 24, 2014 By Kathryn Aragon

What’s the first thing people see when looking at your blog? The titles of your articles, right? So it goes without saying, your titles are critical to attracting readers and getting your content shared. Scrounge around the Internet, and you’ll find lists of headline hacks, templates for “proven” blog titles. But be careful. Most of […]

Filed Under: Uncategorized Tagged With: Blogging, business blogging, content marketing, Headlines

12 Commonsense Rules for Scoring Big as a Guest Blogger

April 1, 2013 By Kathryn Aragon

screenshot of Chris Brogan's bio

You’ve probably heard that guest blogging is a powerful traffic-building strategy. But traffic isn’t the only reason to start publishing on other blogs. Getting your name on big-name blogs gives you: Name recognition. Credibility as an expert in your field. More opt-ins to your list. More visibility in your community. So what’s holding you back? […]

Filed Under: Uncategorized Tagged With: business blogging, content marketing, Tips & Tricks, Web Writing

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