How do you sell to time-crunched consumers? Some experts tell us to cut our copy in half and then trim it some more. But let’s face it, there are only so many words you can cut before you run out of …
How to Create a Strong Value Statement (And Why It Matters)
You’ve heard a lot over the last few years about the need to wrap your marketing around stories. I get it. I love a story as much as anyone. But I’m seeing a trend to misuse this concept and, as a …
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Should You Remove Comments From Your Blog?
A few weeks ago, Chris Brogan announced that he’s turning off blog comments on his site. This comes a few months after Copyblogger did the same thing. And, of course, a few years after Seth Godin, …
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FormGet: Beautiful Forms in Minutes
I love trying new products. Sometimes you're pleasantly surprised. One of the products I sampled recently is FormGet, a form builder that promises beautiful forms in minutes. I have to admit, I …
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Retina Email: Overhauling the User Experience
As technology improves, so do the things we need to think about as marketers. And it looks like that now includes retina display email. This infographic from EmailMonks tells you what you need to …
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Marketers, You’re Doing It Wrong
Think about your marketing for a moment. Yes, all of it. The landing pages, the ads, the blog posts, the brochures… all of it. It’s probably digital—we’ve all made the transition from print to …
