Kathryn Aragon
B2B Growth Consultant
You no doubt saw Mark Zuckerberg’s post last week about the changes he’s making in Facebook. On January 11, he wrote: One of our big focus areas for 2018 is making sure the time we all spend on …
Continue Reading about A New Era of Content Marketing (How to Win the Game Today) →
When I edit a piece of content—whether it's an article, an advanced guide, or a story—I can often transform it from blah to brilliant with just one simple change. What's my #1 edit, you …
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Six years ago, content marketing had captured the imagination of just about every marketer. The promise was intoxicating: traffic and authority for free. There are still a lot of believers. But just …
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Helen Keller wasn't born blind and deaf. But losing two of her senses at 18 months of age made a huge difference in her ability to grow and thrive. Without sight and sound, she didn't develop …
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Among the many cliched phrases in the online world, “content is king” is one of the most frequently used. But it’s not wrong. Content is paramount to your site’s success—and being original and unique …
Continue Reading about To Be Unique, Or Not To Be Unique? Why Your Content Must Be Original →
Why do we create content? Bottom line, it's about being seen in a digital world. Through content, we can share our message and solutions so we can attract and keep our best customers. But what …
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