Google’s ranking signals may change every year, but they still matter. They determine who shows up in search and where they rank. That’s why smart brands hire professional SEOs and SEO content writers who can deliver organic search traffic from the people most likely to buy from them. Which brings us back to all those […]
How to Use Customer Reviews for More Effective Content
Since the dawn of media advertising, consumers have learned to be skeptical of promises made by companies. We’ve all been disappointed in a buy that didn’t live up to the hype, and we’ve learned to protect our expectations and our wallets until a product or service proves worthy. According to a Nielsen “Global Trust […]
Startup & Grow Episode 1: Fake News and Trust [Video Podcast]
Welcome to the Startup & Grow Podcast, by me (Kathryn Aragon) and Luke Tillman-Young. In Episode 1, we introduce ourselves and talk about fake news: what it is and how it impacts us as marketers. Here’s the video. What’s your take on fake news? Is it a trend that’s going to continue? Do you feel […]
Benefits of Content Marketing: 5 Reasons to Be All-In on Content
You’ve heard of WIIFM, right? It’s the question everyone asks before committing to anything—a new purchase, a new exercise program, or even adoption of a new marketing tactic. It’s “what’s in it for me?” Everyone talks about how great content marketing is. Today, let’s talk about the benefits of content marketing. To be clear, I’m […]
Content Marketing & Using Your Powers for Good
Content marketers, we’ve got a problem. Not content shock, quality issues, or the echo chamber. It’s something that goes a lot deeper than that. Frankly, it took me by surprise because I’m so comfortable with content marketing, how it works, and why we do it. I didn’t realize how easy it is to misunderstand. Here’s […]
No Hype Does NOT Equal No Marketing
I’m like most consumers. I hate it when someone is obviously trying to sell me on something. In fact, I got a call this morning from someone who “was going to be in the area” tomorrow and wanted to come by my office to they could show me how to save money. The caller was […]
