Kathryn Aragon
B2B Growth Consultant
You know you’re supposed to be timely and relevant in your content marketing. Newsjacking is one way to do this. Writing content that relates to holidays is another. But have you ever thought about …
Continue Reading about How to Leverage Traditions in Your Holiday Marketing →
When you think of marketing, what comes to mind? Mad men? Power lunches? Meetings with creative geniuses bouncing balls on the wall as they toss our taglines and headlines? Marketing isn’t just …
Continue Reading about Project Management v. Goals: The Importance of Action →
For years, Google has been the rulebook writer, referee, and judge of search engine optimization. Now they’re at it again with the Hummingbird release, which Google announced September 26. If you’re …
Ever feel like the well has run dry… that you’re completely tapped out of good content ideas… that finding a drop of moisture in dry dirt would be easier than coming up with even one more blog post …
Continue Reading about The Missing Link for Content Marketers: More Input →
If you use images on your website or in your marketing—even if they’re free—you need to know how to use them. Copyrights apply. Sometimes royalties do. And knowing how and when to attribute the …
Continue Reading about How to Use Images on Your Blog [Infographic] →
For writers, this is a medium-level skill. For marketers, it’s as basic as bacon and eggs for breakfast… Specifics sell. If you use generalities in your copy or make vague claims about your product, …
Continue Reading about Specifics Sell: How Little Details Can Return Better Website Results →
