Content is where most writers and creatives are likely to land in the world of business, but content marketing isn’t really about creativity. Here’s how I see it: In true Aristotelian logic, …
Video Marketing: Stats, Benefits, and Tips
Facebook lives… YouTube videos… vlogs… webinars… Video marketing has transformed the way we do business, allowing us to showcase our products and services at almost zero cost, without hiring a …
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Content in the Minimum Viable Business (Infographic)
In business, it’s easy to get distracted by anything new or techy. It’s also easy to get lost in the details of your daily tasks. That’s especially true if you’re too focused on any one aspect of …
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Back to Basics in Marketing: The Call to Action
One of my favorite things in marketing is the CTA. The CTA is the bottom line. It’s why every piece of marketing exists. Whether it’s a blog post, a LinkedIn post, a landing page, or an ebook, if …
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LinkedIn Hashtags: 7 Tips for Maximizing Reach
LinkedIn hashtags are a smart and effective way of categorizing content. They save people from wading through loads of results that may not be directly related to a search. Take this search for …
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3 Blogging Tools &10 Blogging Checklists Every Blogger Needs
Over the last decade, blogging has proven to be one of the most effective ways to build your personal brand and be heard. However, now that the blogging sphere has exploded with all kinds of blogs, …
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