Kathryn Aragon
B2B Growth Consultant
What’s the biggest challenge we face as content marketers? If I had to choose just one, it’s getting eyeballs on our content. Which is ironic, if you think about it. One of the biggest benefits …
Continue Reading about How To Write a Blog Post To Increase Traffic [10 Easy Steps] →
A lot of what we do as content marketers is fun. But there's grunt work in every line of work. Today, we need to talk about the grunt work. Namely, email list cleaning. What is Email List …
Continue Reading about 10 Brilliant Tips for Email List Cleaning [& Why It Matters] →
Does content marketing work? Let’s look at the stats: 86% of businesses use content marketing. 61% don’t believe their content is effective. 69% either don’t track their ROI or track it …
Continue Reading about Outcome-Based Content Marketing: A Simple Approach for Better Results →
Content marketers, we’ve got a problem. Not content shock, quality issues, or the echo chamber. It’s something that goes a lot deeper than that. Frankly, it took me by surprise because I’m so …
Continue Reading about Content Marketing & Using Your Powers for Good →
Nothing is more embarrassing than reviewing your own blog post and seeing typos. Well, maybe I can think of a few more embarrassing things, but still.... As a professional, you want your best work …
Continue Reading about Grammarly Review: Is It Good Enough for a Pro? →
Blog post. After blog post. After blog post. How many ways can you imply “PLEASE BUY OUR PRODUCT” without yawning your way through the day? After a while, content marketing can become seriously …
Continue Reading about 6 Uncommon Ways to Cure Stale, Boring Content →
