Whether you office in a cubicle or at home, it doesn’t matter. If you’re a professional marketer, many of your daily duties are the same.I’ve outlined a day in my freelance office and a day in my …
Simplicity: The Secret to Powerful Marketing
In Marketing 101, we’re taught to begin with a positioning statement. It’s our raison d’être, our reason for being. And it should be distilled to the point that it could fit within a sentence or …
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Tell Them What You Want Them to Do
People are busy. And yes, the people you market to have a life that doesn’t include you. That’s why some people use the term interruption marketing to describe old-fashioned advertising and …
