Kathryn Aragon

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Social Content Planning for the New Year

December 17, 2012 By Kathryn Aragon

If you’re a social content marketer, your marketing plan doesn’t end when you schedule your promotions and strategies. You also need an editorial calendar, which serves as your content communication plan. In this post, I tell you how to create a plan that keeps your content on track while still giving you the flexibility to […]

Filed Under: Uncategorized Tagged With: Communication Plan, Idea Generation, marketing campaign, Online Marketing

Annual Planning: How to Keep Your Projects on Track

December 10, 2012 By Kathryn Aragon

Last week, you decided the promotions and strategies you wanted to focus on in your 2013 marketing plan. (If you didn’t do that already, now is a good time. Read Get a Head Start on Next Year’s Marketing Plan now.) Today, we’ll talk about how you can ensure your plans take place, so marketing doesn’t […]

Filed Under: Uncategorized Tagged With: Goals, Idea Generation, marketing campaign, Online Marketing

Get a Head Start on Next Year’s Marketing Plan

December 3, 2012 By Kathryn Aragon

As the year winds to an end and most of your marketing projects are done (or close to it), it’s tempting to give a sigh of relief and take a holiday break from marketing. But knowing that’s the temptation, you have a unique opportunity to get a jump on the competition. Don’t slack off too […]

Filed Under: Uncategorized Tagged With: Differentiation, Goals, Idea Generation, marketing plan

12 Tips for Successful Marketing Campaigns

November 26, 2012 By Kathryn Aragon

If you run marketing campaigns for your business, you know what a challenge it can be to keep all your projects on target and on schedule. But it’s not something you can just “wing it” on and expect to see results. Here are 12 tips that can help you plan and manage a successful campaign. […]

Filed Under: Uncategorized Tagged With: Communication Plan, Idea Generation, Ideal Prospect, Marketing, marketing campaign, Online Marketing, Strategy

Anatomy of a Marketing Campaign

November 19, 2012 By Kathryn Aragon

Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You can’t help but wonder: Did Google release a new update? Did you choose the wrong headline? The truth […]

Filed Under: Uncategorized Tagged With: Communication Plan, content marketing, Direct Response, Idea Generation, Ideal Prospect, Information Marketing, Marketing, Strategy

Direct Response Copywriting: 13 Formats for Winning Campaigns

May 28, 2012 By Kathryn Aragon

Your research is done. Your strategy is set. It’s time to start writing copy. How do you begin? Before letting the words flow, you need to decide on the strategic approach that will best express your message and connect with readers. To help, I’ve compiled 13 direct response formats that are proven to provide a […]

Filed Under: Uncategorized Tagged With: Copywriting, Creativity, Direct Response, Idea Generation, Persuasive Writing, Reason Why Marketing, Strategy

Before You Write: Plan

September 19, 2011 By Kathryn Aragon

A great promotion doesn’t just appear, fully realized, to the expectant writer. It’s not like Field of Dreams. If you sit at your computer, it won’t come. To write copy that gets a mere 1 to 2% response rate (which is the least you should shoot for), you’ll need to invest time up front, before […]

Filed Under: Uncategorized Tagged With: Big Idea, Copywriting, Direct Response, Headlines, Idea Generation, Ideal Prospect, Persuasive Writing, Strategy, Tips & Tricks

Content Marketing Tip #3: Multiple Levels of Engagement

July 25, 2011 By Kathryn Aragon

As a content marketer, engagement is everything. You need a community of loyal followers who know, like and trust you. How do you create engagement? By solving problems for your readers. But if you think about it, the problems you solve never stand alone. They’re closely related to other problems, issues and concerns that also […]

Filed Under: Uncategorized Tagged With: content marketing, Idea Generation, Ideal Prospect, Information Marketing, Positioning, Publisher Mindset, Strategy

2 Myths about Content that Could be Counterproductive

June 29, 2011 By Kathryn Aragon

Content marketing isn’t new. But it’s a relatively new addition to the marketer’s daily toolbox. As a result, it’s still somewhat misunderstood. Applied well, content marketing is a valuable tool. But if you’ve adopted one of two myths, you may be missing the mark.

Filed Under: Uncategorized Tagged With: content marketing, Creativity, Idea Generation, Ideal Prospect, Positioning, Publisher Mindset, Strategy

Drink up. Twitter Tastes Sweet to Content Marketers.

June 20, 2011 By Kathryn Aragon

Three keys to content marketing are ideas, distribution and readers. For each of these goals, is there a better tool than Twitter? If you want to know what others are talking about, tune into Twitter. If you want to start a conversation or get the word out about a new piece of content, put it […]

Filed Under: Uncategorized Tagged With: content marketing, Creativity, Idea Generation, Ideal Prospect, Information Marketing, Twitter

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