Kathryn Aragon
Marketing for SaaS and Services
It’s so easy to be distracted by new technology, channels, and media, some of the foundational principles get overlooked. The big idea is one such principle. As David Ogilvie said, “It takes a big …
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If you’re a social content marketer, your marketing plan doesn’t end when you schedule your promotions and strategies. You also need an editorial calendar, which serves as your content communication …
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Last week, you decided the promotions and strategies you wanted to focus on in your 2013 marketing plan. (If you didn’t do that already, now is a good time. Read Get a Head Start on Next Year's …
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As the year winds to an end and most of your marketing projects are done (or close to it), it’s tempting to give a sigh of relief and take a holiday break from marketing. But knowing that’s the …
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If you run marketing campaigns for your business, you know what a challenge it can be to keep all your projects on target and on schedule. But it's not something you can just "wing it" on and …
Continue Reading about 12 Tips for Successful Marketing Campaigns →
Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You …
