Kathryn Aragon

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The Formula for Advertising Success

May 20, 2013 By Kathryn Aragon

One of the most challenging decisions for marketers is figuring out how to allocate your advertising spend — especially with the number of possible digital channels growing as rapidly as they do. A report by Nielsen gives this equation, which is a great way to think about it: The basic equation for advertising effectiveness has […]

Filed Under: Uncategorized Tagged With: Communication Plan, content marketing, Marketing

Social Media in the Wake of a Tragedy

April 22, 2013 By Kathryn Aragon

explosion in West TX

Unless you live under a rock, you heard about bombs at the Boston Marathon and the explosion in West, Texas, last week. My thoughts and prayers continue to go out to the people of Boston and West. Today, I’d like to talk about our responsibilities (and expectations) during times of crisis. We live in a […]

Filed Under: Uncategorized Tagged With: Communication Plan, Marketing, Online Marketing, Positioning, Social Media, Tips & Tricks

Back to the Basics: 3 Critical Decisions You Need to Make to Succeed at Social Content Marketing

March 25, 2013 By Kathryn Aragon

When it comes to social content, most businesses jump right in, assuming they’ll figure it out as they go. And they’re half right. With practice, you get better at anything. But to get the most value from social content marketing, you need to start with your end objectives. Your skill at creating content is far […]

Filed Under: Uncategorized Tagged With: Communication Plan, content marketing, Goals, Strategy

Social Content Planning for the New Year

December 17, 2012 By Kathryn Aragon

If you’re a social content marketer, your marketing plan doesn’t end when you schedule your promotions and strategies. You also need an editorial calendar, which serves as your content communication plan. In this post, I tell you how to create a plan that keeps your content on track while still giving you the flexibility to […]

Filed Under: Uncategorized Tagged With: Communication Plan, Idea Generation, marketing campaign, Online Marketing

12 Tips for Successful Marketing Campaigns

November 26, 2012 By Kathryn Aragon

If you run marketing campaigns for your business, you know what a challenge it can be to keep all your projects on target and on schedule. But it’s not something you can just “wing it” on and expect to see results. Here are 12 tips that can help you plan and manage a successful campaign. […]

Filed Under: Uncategorized Tagged With: Communication Plan, Idea Generation, Ideal Prospect, Marketing, marketing campaign, Online Marketing, Strategy

Anatomy of a Marketing Campaign

November 19, 2012 By Kathryn Aragon

Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You can’t help but wonder: Did Google release a new update? Did you choose the wrong headline? The truth […]

Filed Under: Uncategorized Tagged With: Communication Plan, content marketing, Direct Response, Idea Generation, Ideal Prospect, Information Marketing, Marketing, Strategy

How Many Touches Make the Ideal Marketing Campaign?

October 29, 2012 By Kathryn Aragon

Someone asked me the other day how many touches would make an effective marketing campaign. Marketing “gurus” have suggested three touches as the ideal. For the people who follow them, that number is now the golden mean. But I question the logic of saying every marketing campaign should have the same number of touches, the […]

Filed Under: Uncategorized Tagged With: Communication Plan, Direct Response, Email Marketing, Marketing, Online Marketing, Sales, Strategy

The 4 Cs of New Marketing

September 17, 2012 By Kathryn Aragon

Marketing has changed. More importantly, it’s continuing to change at an accelerated pace. These aren’t slight changes that require a small adjustment on your part. They’re massive technological changes that are radically altering the way we interact, buy things, even think about things. As a result, if you want results from your marketing, you need […]

Filed Under: Uncategorized Tagged With: Communication Plan, content marketing, Direct Response, Ideal Prospect, Online Marketing, Social Media, Tactics

Strategic Direct Response: Banish Aimless Marketing Once and For All

May 7, 2012 By Kathryn Aragon

Results. Converting prospects into customers and customers into loyal fans. That’s the bottom line in marketing. So why are marketing departments satisfied with lackluster messaging that doesn’t convert? Why is aimless marketing not only allowed, but encouraged?

Filed Under: Uncategorized Tagged With: Communication Plan, Differentiation, Direct Response, Goals, Ideal Prospect, Reason Why Marketing, Strategy

How to Make Your Marketing Stick

March 26, 2012 By Kathryn Aragon

Your message is clear. You’ve targeted your ideal prospect. And your offer is irresistible. But you’re still not getting the responses you need! If this sounds like your problem, your marketing is missing an essential ingredient: stickiness. A great offer is the cornerstone of good marketing, but unless your prospects know, like and trust you, […]

Filed Under: Uncategorized Tagged With: Communication Plan, content marketing, Ideal Prospect, Marketing, Online Marketing, Positioning, Strategy

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