Kathryn Aragon
Marketing for SaaS and Services
You have a solid product. A capable team. Marketing is consistent. Sales has a process. And yet… growth stalls. Revenue plateaus. Meetings drag. Your most talented people start to disengage. You …
Continue Reading about The Growth Multiplier: How Leadership Directly Impacts Company Performance →
One of the most challenging decisions for marketers is figuring out how to allocate your advertising spend — especially with the number of possible digital channels growing as rapidly as they do. A …
Continue Reading about The Formula for Advertising Success →
Unless you live under a rock, you heard about bombs at the Boston Marathon and the explosion in West, Texas, last week. My thoughts and prayers continue to go out to the people of Boston and …
Continue Reading about Social Media in the Wake of a Tragedy →
When it comes to social content, most businesses jump right in, assuming they’ll figure it out as they go. And they’re half right. With practice, you get better at anything. But to get the most …
If you’re a social content marketer, your marketing plan doesn’t end when you schedule your promotions and strategies. You also need an editorial calendar, which serves as your content communication …
Continue Reading about Social Content Planning for the New Year →
If you run marketing campaigns for your business, you know what a challenge it can be to keep all your projects on target and on schedule. But it's not something you can just "wing it" on and …
Continue Reading about 12 Tips for Successful Marketing Campaigns →
