Kathryn Aragon
B2B Growth Consultant
Remember when content marketing was new and only a few forward-thinking businesses had a blog. It was like the wild, wild west, everyone doing their own thing because there weren’t very many …
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Content marketing may be “king,” but it’s also a stern taskmaster. First, once you commit, it drives your schedule and not the other way around. With all the work it takes, you'd expect quick …
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Stop struggling to find great content ideas. Tap into these 7 sources. Content marketing isn’t what it used to be. You used to be able to publish short posts on random ideas—almost like a …
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https://youtu.be/isp5aXb1-So Avoid content for content's sake. Here's what to do. In case you prefer to read, here's the transcript. Hi everyone, Kathryn Aragon here, with a quick tip for getting …
Continue Reading about The #1 Thing Keeping Your Content from Driving Results →
To get eyeballs on your content, you need to think beyond content creation. Yes, you need to have something worth sharing, a message that helps, challenges or entertains your audience. And …
Continue Reading about 10 Ways to Boost Content Engagement [Checklist] →
Of all the types of content you can create, one of the most challenging is newsjacking. Why? Because as easy as it sounds, it takes a lot of skill to get it right. You have to be paying attention to …
Continue Reading about The Art of Newsjacking: 5 Ways to Tap the News for New Content →
