Kathryn Aragon
B2B Growth Consultant
Through the barrage of endless tweets and Facebook comments, it’s easy to forget that customers are communicating important information to businesses via social media platforms. However, you should …
Continue Reading about 4 Tips for Better Social Media Listening and Analysis →
We typically think of content as a growth tactic. But what if a business is preparing to sell? Your content marketing strategy is critical to the success of your business—at every stage of growth. …
Continue Reading about Content Marketing in an Exit Strategy: How to Plan Ahead for a Big Win →
I know, I know... We've been saying video is THE THING for years now. But as content marketing matures, it definitely needs to be part of your content mix. People don't read as much as they used to. …
Continue Reading about 7 Video Content Types You Need in Your Marketing Mix →
Are you getting everything you want from social content? Or is it becoming one big time suck? Social media marketing has become a powerful way to get your business and products in front of a huge …
Continue Reading about 5 Ways to Optimize Social Content (& Use It to Drive Growth) →
A picture is worth 1000 words. It's true in general, but it's particularly true in marketing. And for good reason: visual content is far more appealing than plain text. If you’re not quite …
Continue Reading about Visual Content: 4 Do’s and 4 Don’ts for Peak Results →
Content has always been a strategy of engaging people's hearts and minds before trying to sell to them. What's always changing is how we do that. Fortunately, though, there are some foundational …
Continue Reading about 6 Strategies for Viral and Evergreen Content [Webinar Recording] →
