Kathryn Aragon
B2B Growth Consultant
Welcome to the Startup & Grow Podcast, by me (Kathryn Aragon) and Luke Tillman-Young. In Episode 1, we introduce ourselves and talk about fake news: what it is and how it impacts us as …
Continue Reading about Startup & Grow Episode 1: Fake News and Trust [Video Podcast] →
https://youtu.be/isp5aXb1-So Avoid content for content's sake. Here's what to do. In case you prefer to read, here's the transcript. Hi everyone, Kathryn Aragon here, with a quick tip for getting …
Continue Reading about The #1 Thing Keeping Your Content from Driving Results →
“Quality content” is a moving target. Every year, what we define as quality changes, sometimes in small, barely noticeable ways and sometimes in big, foundational ways. Regardless of the trends, for …
Continue Reading about Top Content from 2016 (& My Picks for the Best) →
You’ve heard of WIIFM, right? It’s the question everyone asks before committing to anything—a new purchase, a new exercise program, or even adoption of a new marketing tactic. It’s “what’s in it …
Continue Reading about Benefits of Content Marketing: 5 Reasons to Be All-In on Content →
I have a confession to make. Sometimes I find it difficult to tell people I do for a living. And that's because, as common as "content marketer" is within the marketing and tech industry, it's not …
Continue Reading about How to Monetize Your Blog: 5 Actionable Strategies →
One of the best ways to build credibility and name recognition while attracting your best customers is content marketing. Sadly, though, most people think of content as blog posts—nothing …
Continue Reading about 24 Writing Tips You Didn’t Learn in School →
