Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the web, …
Continue Reading about Brand Appeal: Does Your Brand Have What It Takes? →
It’s so easy to be distracted by new technology, channels, and media, some of the foundational principles get overlooked. The big idea is one such principle. As David Ogilvie said, “It takes a big …
Continue Reading about The Key to Marketing Success: What’s the Big Idea? →
In this episode, Luke and I talk about ideas. Do you really need a big idea to create a successful business? I ask Luke to share some of his own ideas and why they worked, to support my contention …
Continue Reading about Startup & Grow Episode 3: Big Ideas and Sidebars [Video Podcast] →
Okay, so you bought into content marketing. You and 91% of B2B marketers, according to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends. But let’s be honest. The fact that you …
Continue Reading about How to Write Content that has the Power to Seduce →
What is marketing? Big ideas, persuasion, sales, motivation, call to action... Yes. It's all of these and more. But the easiest expression of it is this: strong ideas, simply expressed. A big …
Steve Jobs probably had it. Leonardo da Vinci had it for sure. But Shakespeare didn't. What is it? Creativity. It's one of the most highly prized and admired qualities in all mankind. But it's such …
