Kathryn Aragon
B2B Growth Consultant
A well-planned content strategy is key to creating effective web presence. Content strategy should form a coherent picture of your brand and should be aimed at generating more business leads and …
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Millennials are the first generation of digital natives. A rare honor, indeed. But for some, this title can be intimidating. How do you connect with a generation that grew with up the internet, …
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If you've ever struggled to choose the best colors for your marketing, you're not alone. There's so much to think about... Not just which color(s) to use, but how to use them and …
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We've been doing content long enough, we've figured some things out. Like quality matters. And long-form, "epic" content ranks better. But we've also discovered that high-quality, long-form content …
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You've heard of content shock. And you've seen the results... Like lower engagement in social media, fewer comments, and lower click-through. So it's important to ask: Does blogging still …
Continue Reading about Does Blogging Still Work in 2019? [Infographic] →
New beginnings make us look forward… plan… think about what we want to accomplish. It’s why we set New Year’s resolutions. And it’s why now is the perfect time to plan your marketing for the …
Continue Reading about How to Plan Your 2019 Small Business Marketing Calendar (with Template) →
