Kathryn Aragon
Marketing for SaaS and Services
Want better engagement with your content? You have about three seconds to hook their attention. And the best way to do that is to study the masters — 1950's ad men. David Ogilvy said it best in …
Continue Reading about 9 Headline Formulas You Can Use to Boost Social Engagement →
Writing and content creation can be hard. It takes time to generate ideas, write quality blog posts, and edit your work. These content marketing tools can help in every stage of the writing …
Continue Reading about 22 Essential Content Marketing Tools to Save Time, Energy →
Blog post. After blog post. After blog post. How many ways can you imply “PLEASE BUY OUR PRODUCT” without yawning your way through the day? After a while, content marketing can become seriously …
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What’s the first thing people see when looking at your blog? The titles of your articles, right? So it goes without saying, your titles are critical to attracting readers and getting your content …
Continue Reading about The Best and Worst Headlines for Blog Posts and Other Content →
There's no better way to learn how to write sales letters than to listen to words from copywriting masters. Yes, much of what they say relates to sales letters and physical mail-outs. And yes, we …
Continue Reading about Words from Copywriting Masters [Infographic] →
A great promotion doesn't just appear, fully realized, to the expectant writer. It's not like Field of Dreams. If you sit at your computer, it won't come. To write copy that gets a mere 1 to 2% …
