Writing and content creation can be hard. It takes time to generate ideas, write quality blog posts, and edit your work. These content marketing tools can help in every stage of the writing process. They can save you time and maybe make the creative process more fun too. So let’s not waste any time. Keep […]
6 Uncommon Ways to Cure Stale, Boring Content
Blog post. After blog post. After blog post. How many ways can you imply “PLEASE BUY OUR PRODUCT” without yawning your way through the day? After a while, content marketing can become seriously boring. And when that happens, your results are sure to show it. No matter how many tedious hours you clock, you won’t […]
The Best and Worst Headlines for Blog Posts and Other Content
What’s the first thing people see when looking at your blog? The titles of your articles, right? So it goes without saying, your titles are critical to attracting readers and getting your content shared. Scrounge around the Internet, and you’ll find lists of headline hacks, templates for “proven” blog titles. But be careful. Most of […]
Words from Copywriting Masters [Infographic]
There’s no better way to learn how to write sales letters than to listen to words from copywriting masters. Yes, much of what they say relates to sales letters and physical mail-outs. And yes, we don’t usually mail sales letters anymore. But if you write direct response sales pages or landing pages, this infographic is […]
Before You Write: Plan
A great promotion doesn’t just appear, fully realized, to the expectant writer. It’s not like Field of Dreams. If you sit at your computer, it won’t come. To write copy that gets a mere 1 to 2% response rate (which is the least you should shoot for), you’ll need to invest time up front, before […]
The 3 Most Important Elements of any Promotion
If you want to make good use of your time, you’ve got to know what’s most important and then give it all you’ve got. ~Lee Iacocca If you were trained under the benefits-not-features mantra, you likely spend most of your copywriting time fleshing out the benefits of your product. That’s not a bad approach, actually. […]
Don’t Interrupt Your Prospect… Join Her
When you address your reader, whether online or in print, she’s in the flow of her own life. You can either interrupt that flow or join it. Your prospect has a conversation already going on in her head. Interrupting the flow of her thoughts is going to take some pretty big guns. You must shock […]
9 Headlines That Can Hook Your Reader
More than three-fourths of your message’s success depends on one thing: the headline. And it has no more than three seconds to do the job. Either your reader will be intrigued and keep on reading, or your message will fall flat on its face, never to be picked up again. Needless to say, it’s important […]
