Kathryn Aragon
B2B Growth Consultant
“Quality content” is a moving target. Every year, what we define as quality changes, sometimes in small, barely noticeable ways and sometimes in big, foundational ways. Regardless of the trends, for …
Continue Reading about Top Content from 2016 (& My Picks for the Best) →
Just like your upset stomach spews useless poisons from your system, so will readers reject your content if it turns out to be used garbage. Instead, do readers a favor and increase your engagement …
Continue Reading about Death to Content Vomit! How to Make Sure You Aren’t Just Spewing Content →
Of all the types of content you can create, one of the most challenging is newsjacking. Why? Because as easy as it sounds, it takes a lot of skill to get it right. You have to be paying attention to …
Continue Reading about The Art of Newsjacking: 5 Ways to Tap the News for New Content →
