Kathryn Aragon
B2B Growth Consultant
You've heard of content shock. And you've seen the results... Like lower engagement in social media, fewer comments, and lower click-through. So it's important to ask: Does blogging still …
Continue Reading about Does Blogging Still Work in 2019? [Infographic] →
New beginnings make us look forward… plan… think about what we want to accomplish. It’s why we set New Year’s resolutions. And it’s why now is the perfect time to plan your marketing for the …
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Welcome to part 3 of this series on creating and selling online courses. Part 1 covered course creation, and Part 2 focused on marketing and selling your course. The world of online learning has a …
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I hear this discussion all the time. I see it in writers' forums. I hear it from clients and friends. It's an underlying assumption that copywriting and content writing are distinctly different, and …
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In Part 1 of this series, we covered how to overcome challenges in getting your online course made. In this post, we’re going to focus on selling your online course... Making sure you avoid wasting …
Continue Reading about Selling Online Courses in Just 9 Steps (Part 2 of 3) →
How do you make your landing page convert? Sadly, it's not as easy as it looks. Your landing page has to do more than look pretty. It has to be exactly what your customers want, and it has to …
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