Kathryn Aragon
B2B Growth Consultant
“The casual conversational tone of a blog is what makes it particularly dangerous.” - Daniel B. Beaulieu, The Accidental Entrepreneur Blogging is a paradox for writers, a kind of thinking out loud on …
Continue Reading about 5 Fresh Ways to Be Personal and Professional When Blogging →
I hate to admit it, but it's true... I haven’t had nearly enough time to keep up with my reading this year. Why am I telling you this? Last year, I listed the top posts of 2014, and I planned to …
Continue Reading about Best Articles of 2015: 9 Posts that Caught My Attention →
Email, like every other marketing communication, should have a clear, compelling CTA. Let's look at the best ways of crafting your email call to action, plus tips for getting people to actually do …
Continue Reading about Everything You Ever Wanted to Know About Email CTAs →
When it comes to converting visitors and browsers into sales, there are a number of techniques recommended by the experts—optimizing the sales funnel, predicting buyer patterns—but we believe the best …
Maybe you’ve noticed: It’s getting harder to get a comment or social share on your blog. That’s because each year, people become more social, and it’s changing the way they interact with brands …
Continue Reading about Content Marketing Trends: What to Expect in 2016 →
To get eyeballs on your content, you need to think beyond content creation. Yes, you need to have something worth sharing, a message that helps, challenges or entertains your audience. And …
Continue Reading about 10 Ways to Boost Content Engagement [Checklist] →
