How do you win the marketing game? Well, to start, you don’t just wing it. Top marketers always have a Game Plan. And while it’s flexible and can change on the fly, for the most part, they stick with …
Social Media Marketing: 5 Simple Tips to Build a Loyal Following
Let's face it. Every business has its own social media profile. However, only a very few manage to succeed in their campaigns. The reason? Having a mere profile across different platforms is not …
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Let These Stats Guide Your Email Marketing Strategy
A few years ago, email marketing received a death threat. You may remember the "email is dead" messages that some marketers were throwing around. But lucky for all of us, they had no foundation in …
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7 Questions: Your New Year Marketing Prep
Just two weeks left in 2014. If you haven’t set your marketing strategy for 2015 yet, now is the time for some smart marketing prep. But even if you have, it never hurts to dig deep and make sure …
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2014 Content Roundup: My Top 10 Content Marketing Picks this Year
What was the most impressive content in 2014? Here are the pieces that caught my attention and why they stand out in a sea of content. 1. Raising the bar for all content The 17th Surgery, by Eric …
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Story in Marketing: 4 Types of Stories Worth Telling
A few weeks ago, we talked about 5 ways story can help your marketing. Today, I’d like to focus on 4 types of marketing stories that are particularly effective for connecting with and building …
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