Kathryn Aragon
B2B Growth Consultant
Are you comfortable using social media to market your business? Or do you have some insecurities about what’s working and what’s not? A new study by Software Advice may give you perspective. It’s the …
Continue Reading about Social Media Marketing: What’s Working Today? →
Can the methods of a fictional detective from the fog-shrouded streets of 19th-century London help today’s tech-savvy writer? Absolutely. In fact, these writing tips are so elementary (yep, pun …
Continue Reading about Bull’s Eye Writing Tips from Sherlock Holmes (of All Places) →
I recently celebrated my one-year anniversary managing the Crazy Egg blog. No dinner and roses, though. For this anniversary, I did a thorough review of the numbers. As with all marketing, a blog …
Continue Reading about 5 Tips to Massively Increase Blog Traffic and Subscriptions →
If you have a landing page that you're using to sell a product, then you should be aware of just how big a difference even the smallest change can make. Tiny tweaks to your copy, your page layout and …
Continue Reading about How Fonts Will Affect Your Landing Page →
The blogging world has evolved since 2008 or 2009. The strategy before seemed to be long-tail oriented, where bloggers were encouraged to hit the publish button as much as possible to gain more …
I’m like most consumers. I hate it when someone is obviously trying to sell me on something. In fact, I got a call this morning from someone who “was going to be in the area” tomorrow and wanted to …
Continue Reading about No Hype Does NOT Equal No Marketing →
