Kathryn Aragon
B2B Growth Consultant
Between content marketing success stories and Google’s algorithm updates, marketers pretty much agree on the value of high-quality content. What we might not realize is the value of high-quality …
Continue Reading about Images on Your Blog: Why They Matter, and How to Make Them →
I get it. Technical glitches on your website can happen without you knowing it. And if social connections and clients don’t alert you to the problem, it may take days (or months) for you to know …
Internet video viewers watched 105.4 billion online ads last year, according to The Social Times, surpassing traditional TV audiences. I'm not surprised. People are getting addicted to the on-demand …
Continue Reading about 5 Ways Digital Marketing is Reshaping the Ad Business →
Have I mentioned before how much I love helping creative professionals find their “thing”? Even if you don’t consider yourself a true creative, but “just” a content creator or Web writer, you can …
Continue Reading about A Message for Content Creators: Release Your Inner Artist →
I read an article recently that suggested your worry over high bounce rates is totally unfounded. Well, maybe not unfounded. But certainly not worth fixing. Chris Goward over at WiderFunnel, lifts a …
Continue Reading about Should You Worry About Your High Bounce Rate? →
Have you ever seen an ad that made your mouth water? Or better yet, sent you to the kitchen to forage for a snack? Those ads probably relied on a proven technique for increasing people’s desire. …
Continue Reading about How to Write Copy That’s Deliciously Persuasive →
