Kathryn Aragon
B2B Growth Consultant
When it comes to marketing, how do you define great? Is it the award-winning campaigns or the ones that go viral? Is greatness measured by response rates and bottom-line profits? Or is a great …
Continue Reading about Great Marketing Is Built on Great Ideas →
When it comes to marketing, which is more important: getting attention or getting results? Advertising trends suggest most marketers believe getting attention is the way to get results. But is that …
Continue Reading about Fad Marketing v. Reason-Why Marketing →
