Kathryn Aragon
B2B Growth Consultant
I get it. Choosing your email service provider can feel like a life-or-death decision. And in a way, it is. After all, your ability to connect with your audience, build and nurture relationships, and …
Continue Reading about How to Choose Your Best Email Service Provider →
How many blog posts should you be publishing? Twenty posts a month? Ten? Five? Or can you get away with less? With 86% of businesses using content marketing, there’s more content flooding inboxes …
Continue Reading about The Question of Frequency: Quality vs. Quantity in Blogging →
Of all the types of content you can create, one of the most challenging is newsjacking. Why? Because as easy as it sounds, it takes a lot of skill to get it right. You have to be paying attention to …
Continue Reading about The Art of Newsjacking: 5 Ways to Tap the News for New Content →
As marketers, we labor to elevate brands as high as possible, at the very least above consumer indecision. We create "versus" articles comparing our product to other options on the market. We make …
Continue Reading about Why Your Perfect Content May Actually Hurt Your Brand →
Last week, I had the pleasure of joining Ann Smarty on Viral Content Buzz’s weekly Twitter chat. I have to admit, of all social events, a Twitter chat is one of the easiest (and most enjoyable). If …
Continue Reading about Twitter Chat Roundup: Inspiration for Content Marketers →
Be honest. If you saw your content today for the first time, would you share it? We’ve become a social culture. But there are consistent patterns, or “rules,” to the kind of content that gets …
Continue Reading about Why Your Blog Posts Don’t Get Shared (And 5 Kinds of Content that Do) →
