Kathryn Aragon
B2B Growth Consultant
What was the most impressive content in 2014? Here are the pieces that caught my attention and why they stand out in a sea of content. 1. Raising the bar for all content The 17th Surgery, by Eric …
Continue Reading about 2014 Content Roundup: My Top 10 Content Marketing Picks this Year →
A few weeks ago, we talked about 5 ways story can help your marketing. Today, I’d like to focus on 4 types of marketing stories that are particularly effective for connecting with and building …
Continue Reading about Story in Marketing: 4 Types of Stories Worth Telling →
'Tis the season... again! It's not too late to tweak your holday marketing to generate higher returns and more sales. Especially if you follow these email marketing tips from EmailMonks. Holiday …
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Not long ago, I published an article that took issue with "story" in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into …
A great product... a well-written blog... killer copywriting... SEO... These are the obvious elements of a successful website. But there are other, less obvious, elements that make a difference in …
Continue Reading about How to Build a Successful Website – An Overview →
Email marketing continues to be one of the best ways to engage your best prospects, nurture relationship, and drive sales. So why wouldn't you take a few extra minutes to make sure your email is …
Continue Reading about Your 28-Point Email Review Checklist →
