Not long ago, I published an article that took issue with "story" in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into …
How to Build a Successful Website – An Overview
A great product... a well-written blog... killer copywriting... SEO... These are the obvious elements of a successful website. But there are other, less obvious, elements that make a difference in …
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Your 28-Point Email Review Checklist
Email marketing continues to be one of the best ways to engage your best prospects, nurture relationship, and drive sales. So why wouldn't you take a few extra minutes to make sure your email is …
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Should You Remove Comments From Your Blog?
A few weeks ago, Chris Brogan announced that he’s turning off blog comments on his site. This comes a few months after Copyblogger did the same thing. And, of course, a few years after Seth Godin, …
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Retina Email: Overhauling the User Experience
As technology improves, so do the things we need to think about as marketers. And it looks like that now includes retina display email. This infographic from EmailMonks tells you what you need to …
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Marketers, You’re Doing It Wrong
Think about your marketing for a moment. Yes, all of it. The landing pages, the ads, the blog posts, the brochures… all of it. It’s probably digital—we’ve all made the transition from print to …
