Kathryn Aragon
B2B Growth Consultant
We live in a world of people with short attention spans. From the time a visitor lands on your website, you have just 7 seconds to capture their attention. That doesn't leave you with a lot of …
Continue Reading about How to Use the 7-Second Test to Captivate & Convert Your Audience →
It’s almost a contradiction in terms, isn’t it? Relationship and marketing are fueled by different objectives: marketing with driving sales now and relationship marketing with the long-term. So how …
Continue Reading about Why Relationship Marketing Matters (and How to Do It Right) →
Content creation is only half the game. Unless you actively distribute your content, it won’t generate views or shares. Which is probably why influencer marketing has become today’s go-to …
Continue Reading about How to Influence Influencers to Share Your Content (5 Easy Tips) →
Google's ranking signals may change every year, but they still matter. They determine who shows up in search and where they rank. That's why smart brands hire professional SEOs and SEO content …
Continue Reading about Google’s Ranking Signals in 2018 (4 Ways to Rank Better) →
How do you know how much to spend on a marketing campaign? Setting a budget for Facebook ads is one of the trickiest steps for creating a successful ad campaign — you essentially have to predict the …
Continue Reading about Facebook Ad Budget: Quick Tips to Manage Your Ad Spend →
Optimizing your content for web searches might seem like an uphill struggle at times, but that doesn’t need to be the case. Keep reading to learn about 7 tools that will have you writing dazzling …
Continue Reading about 10 Must-Have Resources for SEO Content Writing →
