Kathryn Aragon
Marketing Consultancy
In the wild world of marketing, where the landscape changes as frequently as your Aunt Betty's Facebook profile picture, it’s hard to keep up. It also becomes harder and harder to deliver measurable …
Continue Reading about Does Scrappiness Belong in Modern Marketing? →
I never thought of curiosity as anything other than inquisitiveness. Curiosity killed the cat and all that. But Scott Shigeoka has opened my eyes. In his book Seek: How Curiosity Can …
If you’re feeling a little lost on your success journey, you may need to replace your massive to-do list with a mindset adjustment. And for that, Lewis Howes could be your best resource. His book, …
How do the world’s most successful companies remain agile and innovative? How do they consistently launch new products and services that generate raving fans? According to Behnam Tabrizi, author of …
Marketing is a bit like apples. There’s not just one type, and each has different applications and outcomes. Today, we’re going to explore product marketing vs growth marketing. Specifically, …
Continue Reading about Product Marketing vs Growth Marketing: Which Is Best? →
After investing time, energy, and dollars to acquire a customer, why would you let them churn? Churn in business is deadly. Research has found that customer churn can lead to a loss of 15–50% …
Continue Reading about Churn in Business: How to Evaluate & Reduce Your Churn Rates →
