Kathryn Aragon
Marketing for SaaS and Services
An astonishing 93% of all businesses now use some type social media to market their brand. These tools are saving companies incredible sums of money and redefining the traditional methods of marketing …
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Are you comfortable using social media to market your business? Or do you have some insecurities about what’s working and what’s not? A new study by Software Advice may give you perspective. It’s the …
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Can the methods of a fictional detective from the fog-shrouded streets of 19th-century London help today’s tech-savvy writer? Absolutely. In fact, these writing tips are so elementary (yep, pun …
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I recently celebrated my one-year anniversary managing the Crazy Egg blog. No dinner and roses, though. For this anniversary, I did a thorough review of the numbers. As with all marketing, a blog …
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If you have a landing page that you're using to sell a product, then you should be aware of just how big a difference even the smallest change can make. Tiny tweaks to your copy, your page layout and …
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The blogging world has evolved since 2008 or 2009. The strategy before seemed to be long-tail oriented, where bloggers were encouraged to hit the publish button as much as possible to gain more …
