It’s ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information.
Is it an addiction?
Is it a result of the isolation we feel from fractured families or too much technology?
It would make an interesting study, but from my perspective, why doesn’t matter. What’s important is that we’re aware of the trend. And the dangers that come with it.
Reality TV
The information addiction shows up in an unusual place: entertainment.
Decades ago, we frowned at gossips because they took too much interest in other people’s private affairs. These days, reality TV has elevated gossip to the level of voyeurism. What’s worse, we call it entertainment.
We like knowing other people’s inner struggles. And we like the drama that occurs when those struggles are given full expression.
But more than that, it makes us feel less messed up to know other people are even more messed up. On the one hand, it justifies our messed-up-ness. On the other, it makes us feel okay about staying messed up.
Instead of striving for self-actualization, we strive for drama, because that’s where the star quality is.
Social media
In business, we’re encouraged to be transparent and relational. We’re told to let our “true” personality show, quirky as that may be.
But in an environment shaped by reality TV, I wonder if we misunderstand the concept of transparency.
Do we need to expose all? Do we need to take transparency to the level of voyeurism? I don’t think so.
It is possible to build relationship without becoming a drama queen. We can develop a strong persona without tipping the hat to reality TV.
We must simply find the balance.
Success and self-actualization
As interesting as drama may be, it isn’t a good foundation for business success. Drama has a way of running away with things.
Think soap operas.
Every episode must top the last in terms of shock and awe. The drama builds until it’s so outlandish, it’s no longer dramatic, but laughable.
The last thing you want as a business owner is to be laughable.
I’m all for being real, relational and accessible. These are all hallmarks of social media at its best. But it’s important not to go too far. You’ll gain more respect if you appear self-actualized than you will by being overly dramatic.
Certainly, build your public persona. Just be careful that you can maintain it over the long haul. Make sure it’s one that attracts rather than repels your ideal prospect. Keep it “real” without stooping to “reality.”
3 steps for developing real star quality
- Don’t just be yourself. Be your best self. Create a persona that’s capable of solving problems and is worthy of respect.
- Don’t settle for your current reality. Continue to work through your “quirks.” The effort will pay off both personally and professionally.
- Don’t go for drama. Develop relationship by listening and responding to your followers. Remember, true star quality comes from focusing on your prospects, not yourself.
