Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Founders are idea people. We love coming up with ideas. What we don't like is taking the time to validate offers. The common assumption is if the idea is good, it will sell. But the truth is, …
Continue Reading about How to Validate Offers Before You Launch Them →
The perfect offer launch is a myth. I’ve launched offers that flopped and some that sold out. The difference? A strong launch requires timing, clarity, positioning, and momentum. You must …
Continue Reading about Launching a New Offer: 4 Fatal Mistakes & How to Do It Right →
Some people believe leadership begins in the boardroom. I believe it begins at home—or more precisely, in how we live. As a professional, leadership might look like building a team, casting a …
Continue Reading about Embodied Leadership: The Modern Leader’s Operating System →
You have a solid product. A capable team. Marketing is consistent. Sales has a process. And yet… growth stalls. Revenue plateaus. Meetings drag. Your most talented people start to disengage. You …
Continue Reading about The Growth Multiplier: How Leadership Directly Impacts Company Performance →
We’re entering an era where authority can be faked, and anyone can call themselves a leader. But real authority isn’t what you say about yourself—it’s the experience others have of you. And if you …
Continue Reading about Authority Ecosystem: How to Fuel Awareness, Trust, and Growth →
For years, local SEO has been about optimizing your Google Business Profile (GBP), collecting 5-star reviews, building citations, and using the right keywords. These tactics helped you rank in the Map …
Continue Reading about AIO and Local SEO: What the AI Revolution Means for Local Businesses →
