Kathryn Aragon
B2B Growth Consultant
I was talking with a successful business owner not long ago, and he asked me an interesting question. “If you left Crazy Egg, who would you recommend to take your place?” It was an honest question. …
Continue Reading about Do You Have What It Takes to Be a Big-Brand Editor? →
Every blogger leveraging social media marketing dreams of creating viral content with thousands of shares and page views. Unfortunately, for most, it seems to remain a dream. It doesn’t have to be …
Continue Reading about 6 Ways To Create Content with Viral Potential →
Remember a few years ago when blogs started creating epic posts? I first heard the term around 2011 or so. A few years later, they became standard among business blogs—I now think of 2013 as The Year …
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We've talked before about the benefits of keeping your comments active on your blog. But there's no rule book for getting your readers to actually leave a comment. Today's post comes from Ann Smarty, …
In an interview, recently, I was asked what I’m doing to continue growing Crazy Egg’s newsletter subscriptions. My answer? I’m focusing on quality. As a content creator, the goal is always higher …
Continue Reading about Beyond Quality: How to Create Relevant Content →
Last week, we talked about the definition of engagement—being so “in sync” with your followers that you consistently deliver value and delight your audience. The key is this: Your customers—not …
Continue Reading about 3 Business Blogs That Are Doing Engagement Right →
