Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Email, like every other marketing communication, should have a clear, compelling CTA. Let's look at the best ways of crafting your email call to action, plus tips for getting people to actually do …
Continue Reading about Everything You Ever Wanted to Know About Email CTAs →
When it comes to converting visitors and browsers into sales, there are a number of techniques recommended by the experts—optimizing the sales funnel, predicting buyer patterns—but we believe the best …
Maybe you’ve noticed: It’s getting harder to get a comment or social share on your blog. That’s because each year, people become more social, and it’s changing the way they interact with brands …
Continue Reading about Content Marketing Trends: What to Expect in 2016 →
To get eyeballs on your content, you need to think beyond content creation. Yes, you need to have something worth sharing, a message that helps, challenges or entertains your audience. And …
Continue Reading about 10 Ways to Boost Content Engagement [Checklist] →
I get it. Choosing your email service provider can feel like a life-or-death decision. And in a way, it is. After all, your ability to connect with your audience, build and nurture relationships, and …
Continue Reading about How to Choose Your Best Email Service Provider →
How many blog posts should you be publishing? Twenty posts a month? Ten? Five? Or can you get away with less? With 86% of businesses using content marketing, there’s more content flooding inboxes …
Continue Reading about The Question of Frequency: Quality vs. Quantity in Blogging →
