Some say the headline is the most important element of your promotion. Others say the offer is most important. But let’s face it, if you want results, your promotion must get read. That being the …
The Importance of Being Social
More than 75% of U.S. households use social media, according to a mid-2010 report by Nielson Company. And it accounts for more than a fifth of their time online. Listen to these stats: 20% of …
Branding vs Marketing: Which Is More Important?
The debate continues to rage. Which is more important, branding or marketing? Or are they two gears in one machine? As we discussed last week, marketing is the process of getting people who need your …
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The Most Valuable Brands Are Always on our Minds
In Interbrand's Best Global Brands 2010, the five most valuable brands are: Coca-Cola IBM Microsoft Google GE How valuable are they? Anywhere from nearly $43 million to $70 million. In …
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8 Ways to Help Your Customers Know, Like and Trust You
According to John Jantsch, “Marketing is getting people who have a specific need or problem to know, like and trust you.” Why know, like and trust? Because your business isn’t about selling …
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How to Make Your Product Irresistible
What goes on in the mind of your prospect when she’s considering a purchase? If you’ve never given it much thought, you’re leaving money on the table. Lots of it. Let me explain. Contrary to …
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