Kathryn Aragon
B2B Growth Consultant
Emotional engagement is an advanced technique for generating that “must-have” reaction to your promotions. Of course, knowing it even exists is just the beginning. The trick is to make it a …
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In Marketing 101, we’re taught to begin with a positioning statement. It’s our raison d’être, our reason for being. And it should be distilled to the point that it could fit within a sentence or …
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When it comes to marketing, how do you define great? Is it the award-winning campaigns or the ones that go viral? Is greatness measured by response rates and bottom-line profits? Or is a great …
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For the best ROI on your marketing, get to know your ideal prospect One of the most important elements of a successful marketing campaign isn’t what you say but who you say it to. This applies to …
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Ever wonder what books are on top marketers’ bookshelves? Here’s a list of the books I turn to when I’m needing inspiration or guidance. Marketing is a big subject, I know. With that in mind, I’ve …
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Your business blog should be the hub of a strong social media and content marketing strategy. As such, it’s vital that you get it right. Unless you know how to strategically plug a blog into the big …
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