When it comes to converting visitors and browsers into sales, there are a number of techniques recommended by the experts—optimizing the sales funnel, predicting buyer patterns—but we believe the best …
20 404 Pages You Can Write Home About (& 3 You Shouldn’t)
It happens. A link breaks on an old blog post, and the webmaster is too busy to notice. Or a URL gets typed wrong. Trouble is, people clicking on those links end up… on your 404 page. What’s a …
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You Should Test That! (A Conversion Book Review)
When you’re new to digital marketing, you generally start by learning the “rules.” But it doesn’t take long to realize that for every rule, there’s an equal and opposite one claiming the same …
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7 Can’t Miss Pieces of Content from 2013
This year content marketing became mainstream. As a result, there were quite a few impressive and/or useful pieces of content created to help you become a better marketer. So without further ado, …
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6 Simple Tips for Winning Customers with an Engaging About Page
Do you know how often your about page is viewed? Usually it’s the most viewed page after your home page. Does your about page turn web visitors into leads? And customers? Let’s have a look at …
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Book Review: Your Customer Creation Equation
If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When …
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