How do you sell to time-crunched consumers? Some experts tell us to cut our copy in half and then trim it some more. But let’s face it, there are only so many words you can cut before you run out of …
How to Create a Strong Value Statement (And Why It Matters)
You’ve heard a lot over the last few years about the need to wrap your marketing around stories. I get it. I love a story as much as anyone. But I’m seeing a trend to misuse this concept and, as a …
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Bull’s Eye Writing Tips from Sherlock Holmes (of All Places)
Can the methods of a fictional detective from the fog-shrouded streets of 19th-century London help today’s tech-savvy writer? Absolutely. In fact, these writing tips are so elementary (yep, pun …
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How to Write Copy That’s Deliciously Persuasive
Have you ever seen an ad that made your mouth water? Or better yet, sent you to the kitchen to forage for a snack? Those ads probably relied on a proven technique for increasing people’s desire. …
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6 Simple Tips for Winning Customers with an Engaging About Page
Do you know how often your about page is viewed? Usually it’s the most viewed page after your home page. Does your about page turn web visitors into leads? And customers? Let’s have a look at …
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Words from Copywriting Masters [Infographic]
There's no better way to learn how to write sales letters than to listen to words from copywriting masters. Yes, much of what they say relates to sales letters and physical mail-outs. And yes, we …
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