Kathryn Aragon
B2B Growth Consultant
If you want to make good use of your time, you’ve got to know what’s most important and then give it all you’ve got. ~Lee Iacocca If you were trained under the benefits-not-features mantra, you likely …
Continue Reading about The 3 Most Important Elements of any Promotion →
When you address your reader, whether online or in print, she’s in the flow of her own life. You can either interrupt that flow or join it. Your prospect has a conversation already going on in her …
Continue Reading about Don’t Interrupt Your Prospect… Join Her →
