Kathryn Aragon

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How to Use a Call to Action in Social Media

October 22, 2012 By Kathryn Aragon

Social media marketing is challenging because it’s not just marketing. It’s marketing and relationship. If you’re like many marketers, you struggle to be relational yet still get results. The key? Know when and how to include a call to action.

Filed Under: Uncategorized Tagged With: Online Marketing, Persuasive Writing, Sales, Social Media, Tactics, Web Writing

The 4 Cs of New Marketing

September 17, 2012 By Kathryn Aragon

Marketing has changed. More importantly, it’s continuing to change at an accelerated pace. These aren’t slight changes that require a small adjustment on your part. They’re massive technological changes that are radically altering the way we interact, buy things, even think about things. As a result, if you want results from your marketing, you need […]

Filed Under: Uncategorized Tagged With: Communication Plan, content marketing, Direct Response, Ideal Prospect, Online Marketing, Social Media, Tactics

5 Tips that Can Instantly Improve Your Web Pages

August 27, 2012 By Kathryn Aragon

You’ve heard the key to business success: location, location, location… Online businesses are no different. For us, a website is prime real estate, as valuable as the key spot in a busy shopping strip. What Web marketers often forget, though, is how important it is to maintain the value of your property. Strong copywriting, Google-approved […]

Filed Under: Uncategorized Tagged With: Copywriting, Online Marketing, Tactics, Web Writing

Build a Better Website: Secrets of a Web Writer

August 6, 2012 By Kathryn Aragon

Are you happy with your search engine rank? Does your website attract the traffic you need? The solution may not be another traffic-generating program. Or even some new SEO trick that promises instant page-one ranking. Your solution may be as simple as better web writing.

Filed Under: Uncategorized Tagged With: Copywriting, Online Marketing, Tactics, Web Writing

Your Marketing Plan Made Easy

January 30, 2012 By Kathryn Aragon

marketing plan

This month, I’ve detailed a simple process for developing your marketing strategy for the year. The process begins with a high-level overview and continues with a selection of the channels you’ll use to communicate with your target audience. This week, I help you fill in the details, turning objectives into specific plans that will turn […]

Filed Under: Uncategorized Tagged With: Branding, Communication Plan, Goals, Marketing, Positioning, Strategy, Tactics

5 Pillars of Persuasive Marketing Copy

September 5, 2011 By Kathryn Aragon

Whether you’re trying to write a postcard or an email, a landing page or a sales letter, your goal is the same: to persuade your reader to take action. Do the rules of persuasion change depending on the type of communication? Thankfully, no. The requirements may be different depending on your platform, but the basics […]

Filed Under: Uncategorized Tagged With: Big Idea, Copywriting, Creativity, Persuasive Writing, Tactics

Marketing Results: Have they changed?

August 8, 2011 By Kathryn Aragon

Direct mail has been replaced by email. Advertising has been trumped by content marketing and social media. New technology and new media are quickly putting traditional marketing tactics (and those who use them) out of commission. But has it changed all that much? Can direct response still drive results?

Filed Under: Uncategorized Tagged With: Copywriting, Direct Response, Email Marketing, Marketing, Online Marketing, Tactics

Don’t Interrupt Your Prospect… Join Her

June 3, 2011 By Kathryn Aragon

When you address your reader, whether online or in print, she’s in the flow of her own life. You can either interrupt that flow or join it. Your prospect has a conversation already going on in her head. Interrupting the flow of her thoughts is going to take some pretty big guns. You must shock […]

Filed Under: Uncategorized Tagged With: Copywriting, Direct Response, Email Marketing, Headlines, Persuasive Writing, Tactics

The (Real) Value of a Marketing Campaign

April 11, 2011 By Kathryn Aragon

So you’ve been assigned a big marketing project. It’s all yours, from conception to completion. Woo hoo! Congratulations! But let me ask you a question… Is your project really that big of a deal? Yes, you say. It’s the Fall Marketing Campaign, and it’s the only annual campaign that builds our customer base. So it’s […]

Filed Under: Uncategorized Tagged With: Branding, Customer Service, Marketing, Positioning, Strategy, Tactics

Make Your Prospects Believe

January 8, 2011 By Kathryn Aragon

I’m sitting in my office now, my roll-top desk at my left elbow, a big picture window in front of me. It’s cold outside, and a chill has settled like fog over the room. A steaming cup of tea sits beside me. It’s calling to me, begging me to stop typing and settle down with […]

Filed Under: Uncategorized Tagged With: Copywriting, E-Factor, Persuasive Writing, Tactics, Tips & Tricks

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