Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Social media marketing is challenging because it’s not just marketing. It’s marketing and relationship. If you’re like many marketers, you struggle to be relational yet still get results. The …
Continue Reading about How to Use a Call to Action in Social Media →
Marketing has changed. More importantly, it’s continuing to change at an accelerated pace. These aren’t slight changes that require a small adjustment on your part. They’re massive technological …
You've heard the key to business success: location, location, location... Online businesses are no different. For us, a website is prime real estate, as valuable as the key spot in a busy shopping …
Continue Reading about 5 Tips that Can Instantly Improve Your Web Pages →
Are you happy with your search engine rank? Does your website attract the traffic you need? The solution may not be another traffic-generating program. Or even some new SEO trick that promises …
Continue Reading about Build a Better Website: Secrets of a Web Writer →
This month, I've detailed a simple process for developing your marketing strategy for the year. The process begins with a high-level overview and continues with a selection of the channels you'll use …
Whether you’re trying to write a postcard or an email, a landing page or a sales letter, your goal is the same: to persuade your reader to take action. Do the rules of persuasion change depending on …
Continue Reading about 5 Pillars of Persuasive Marketing Copy →
