Kathryn Aragon
B2B Growth Consultant
How do you make your landing page convert? Sadly, it's not as easy as it looks. Your landing page has to do more than look pretty. It has to be exactly what your customers want, and it has to …
Continue Reading about How to Make Your Landing Page Convert (5 Crucial Steps) →
To be profitable online, you must develop a culture of testing. The "best" headline or graphic isn't the one you like best or the one that fits some criteria set by today's most popular guru. It's …
Continue Reading about How to Lift Your eCommerce Conversion Rates [Infographic] →
How do you sell to time-crunched consumers? Some experts tell us to cut our copy in half and then trim it some more. But let’s face it, there are only so many words you can cut before you run out of …
If you have a landing page that you're using to sell a product, then you should be aware of just how big a difference even the smallest change can make. Tiny tweaks to your copy, your page layout and …
Continue Reading about How Fonts Will Affect Your Landing Page →
As digital marketing matures, it seems that words alone are not be enough to engage (and convert) your visitors. If you have any resistance to that idea, think Facebook, Pinterest, and Mashable. In …
Continue Reading about 4 Landing Page Trends for Cleaner Design (and Better Engagement) →
