Kathryn Aragon
B2B Growth Consultant
Blog post. After blog post. After blog post. How many ways can you imply “PLEASE BUY OUR PRODUCT” without yawning your way through the day? After a while, content marketing can become seriously …
Continue Reading about 6 Uncommon Ways to Cure Stale, Boring Content →
Traffic is one of the biggest challenges internet marketers face today. Which explains the tons of high-quality traffic guides you’ll find online. For example, when I did a search on Google for the …
Continue Reading about 10 Psychology Tricks You Can Use Today to Instantly Drive Conversions →
A few weeks ago, we talked about 5 ways story can help your marketing. Today, I’d like to focus on 4 types of marketing stories that are particularly effective for connecting with and building …
Continue Reading about Story in Marketing: 4 Types of Stories Worth Telling →
Not long ago, I published an article that took issue with "story" in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into …
You’ve heard a lot over the last few years about the need to wrap your marketing around stories. I get it. I love a story as much as anyone. But I’m seeing a trend to misuse this concept and, as a …
Continue Reading about How to Create a Strong Value Statement (And Why It Matters) →
