In Pattern Breakers: Why Some Start-Ups Change the Future, Mike Maples Jr. and Peter Ziebelman draw upon decades of venture capital experience to explore a question that nags at the heart of every …
Marketing vs. Sales? It’s Not Even the Right Question
In recent years, there’s been a move within companies to consolidate the teams that drive revenue. It makes sense on the surface — get them all on the same page, working together, and revenue should …
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Content Strategy: Here’s a Simple Plan that Just Works
A content strategy is a simple plan for achieving the goals and growth metrics your content program is responsible for. It sounds complicated, but after 20 years as a content strategist, I can assure …
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Quality Content: What Is It, Why It Matters, and a 13-Point Checklist
We talk a lot about quality content. But what exactly does that mean? Learn my Blockbuster Approach to quality content, plus 13 checkpoints for ensuring your content is the highest quality …
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Digital Maturity: Marketing Has Come of Age & That Changes Everything
Marketing has been getting harder. Have you noticed? I started seeing early signs of this shift about seven years ago. I watched it accelerate during the pandemic. And I see no signs it will …
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Branding & Differentiation: How They Differ and How to Get Started
What do Amazon, Apple, and Mercedes-Benz have in common? They’re among the world’s most valuable brands. We recognize them by their logo, a tagline, or a jingle. And we stand in line for hours …
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